Farm Trace

Restoring value to British wool

From the flocks grazing British hillsides to the hands that turn their wool into cloth. Every CLÒ FOLD piece begins with a story worth knowing.

A better future for British Wool

Our clothes begin with British farmers. By choosing traceable wool and paying an additional 25p per kilogram through our British Wool partnership, we're working to give this remarkable fibre, and the people behind it, the recognition they deserve.

100%

Traceable British Wool

+ 25p

Per kg paid to farmers

UK

Manufacturing & Craftmanship

FIELD NOTE 01 / The Farmer

Behind every fleece, a farmer.

A fleece worth more.

For generations, British farmers have cared for the flocks that shape our countryside. Yet the wool they produce has become so undervalued that, for some farmers, selling a fleece doesn't even cover the cost of shearing.

It was this that inspired me to start CLÒ FOLD.

I wanted to give British wool a new place in our wardrobes. To create beautiful, contemporary clothing that celebrates the fibre, supports the people producing it and keeps British craftsmanship alive.

Through our partnership with British Wool, we pay an additional 25p per kilogram of wool to farmers, above the auction price.

Because we believe the wool grown on our own shores, and the people behind it, deserve more.

FIELD NOTE 02 / The Wool Depot

A fleece finds its way

From the farm, wool travels to a British Wool depot, where fleeces are graded and sorted for their quality and characteristics. Here, the journey towards cloth really begins, with the origins of our wool recorded along the way.

British Wool Grading Depot, Yorkshire

FIELD NOTE 03 / The Spinning

From fleece to yarn

The wool is cleaned, prepared and spun into yarn, transforming soft, raw fibres into the beginnings of something wearable. A little engineering, a lot of expertise and generations of textile knowledge.

Laxtons, Yorkshire

FIELD NOTE 04 / The Weaving

The making of cloth

At British mills, yarn becomes fabric. From the character of herringbone to the colours of our own Fell Light tartan, each weave carries a little of the landscape that inspired it.

Locharron, Selkirk

FIELD NOTE 05 / Into the Fold

Mapping UK Manufacturing

Finally, the cloth reaches the hands of our British makers. We partner with manufacturers from Norfolk, London, Glasgow, Scotland, Birmingham, Yorkshire and Wales. Cut, sewn, pressed and finished with care, it becomes something to wear, love and make your own. A journey from the land to your wardrobe, with it's story still attached.

London

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