From the Dales: Behind the scenes from our launch photoshoot

From the Dales: Behind the scenes from our launch photoshoot

This week has been a whirlwind of excitement as we headed to the heart of the Yorkshire Dales for our very first launch photoshoot. Our ethos is built on land led living, so it only felt right to head back to the source. Hosted by a wonderful farm near Skipton, we spent the day among the Swaledale sheep, working dogs, Bobby the horse and the textures of rural life that inspired the Holt Gilet.

We were so lucky to have Jennifer Thoburn behind the lens capturing the magic, with Hannah and Fern perfectly bringing the collection to life against the backdrop of the Dales.

By using traceable British wool, we aren't just making clothing; we’re supporting the farmers and the landscapes that make this possible. Here is a behind-the-scenes look at where it all begins. I wanted this photoshoot to capture the essence of rural life and our farming communities.